About me

Hi, I’m Alyssa! I’m an editorial journalist-turned-copywriter and creative strategist based in Los Angeles, with 12+ years of experience crafting stories that connect, engage, and drive results.

I specialize in high-impact, adaptable storytelling—shaping brand voices, developing content strategies, and creating campaigns that balance creativity with performance. From brand-building to growth marketing, I tailor my work to each business’s unique goals.

I’m especially passionate about brands that bring people together, focusing on food, hospitality, entertainment, and wellness. Ultimately, I love helping cool brands tell stories that make people care—and most importantly, take action.

Currently crafting: brand campaigns, emails, paid media, social content, scripts, OOH, websites, brand voice guides, product names, and more.

Click here for my resume, if you’re into that sort of thing.